Orientdig Finds Spreadsheet
Supreme, a brand synonymous with streetwear culture and urban fashion, has captivated the hearts of millions worldwide since its inception. Founded in 1994 by James Jebbia, Supreme began as a small skateboarding shop in downtown Manhattan. Over the years, it has evolved into a global icon, blending fashion, art, and music into a unique lifestyle brand.
In the early days, Supreme's modest store on Lafayette Street became a hub for skaters and underground artists. The brand’s early collections were heavily influenced by skate culture, offering functional yet stylish apparel and accessories. Supreme's bold logo, inspired by Barbara Kruger’s artwork, quickly became a symbol of authenticity and exclusivity in the streetwear scene.
Supreme’s rise to fame can be attributed to its strategic collaborations with high-profile brands and artists. Iconic partnerships with names like Nike, Louis Vuitton, and The North Face have solidified its position in the fashion industry. Additionally, Supreme has worked with influential artists such as KAWS and Jeff Koons, merging the worlds of art and fashion seamlessly.
"Supreme is more than a brand; it’s a culture. It represents freedom, creativity, and rebellion." - James Jebbia
One of Supreme’s most defining features is its limited-edition drops. Every Thursday, fans line up outside Supreme stores or scramble online to get their hands on the latest releases. This scarcity-driven model has fueled a thriving resale market, with some pieces selling for thousands of dollars on platforms like StockX and Grailed.
Today, Supreme boasts stores in major cities such as New York, Los Angeles, London, Paris, and Tokyo. Despite its global expansion, the brand has maintained its underground roots, appealing to a diverse audience of skaters, fashion enthusiasts, and collectors alike. Supreme’s influence extends beyond clothing, shaping music, art, and youth culture worldwide.
From a small skate shop to a cultural phenomenon, Supreme’s journey is a testament to the power of authenticity and innovation in the fashion world. With its iconic logo, bold designs, and unwavering commitment to its roots, Supreme continues to redefine the boundaries of streetwear and inspire generations to come.