Orientdig Finds Spreadsheet
Founded in 1947 by Erling Persson, H&M, originally known as Hennes, has grown into one of the world's most recognizable fashion brands. The first store opened in Västerås, Sweden, focusing exclusively on women's clothing. Over the decades, the brand has revolutionized the fashion industry with its innovative approach and commitment to sustainability.
H&M's journey began with a simple idea: to offer fashionable clothing at affordable prices. In 1968, the brand expanded its offerings by acquiring Mauritz Widforss, a hunting and fishing equipment store, which led to the introduction of men's and children's clothing. This marked the beginning of the brand's evolution into a comprehensive fashion retailer, and the name changed to Hennes & Mauritz, abbreviated as H&M.
H&M has consistently stayed ahead of trends by adopting a unique business model that emphasizes rapid turnover of collections and limited-edition items. Collaborations with high-profile designers like Karl Lagerfeld, Stella McCartney, and Balmain have further cemented its position as a trendsetter. H&M's ability to produce stylish, accessible designs quickly has made it a favorite among fashion enthusiasts around the world.
In recent years, H&M has placed a strong emphasis on sustainability, aiming to lead the fashion industry toward a greener future. The brand has introduced initiatives such as the Conscious Collection, which uses sustainable materials like organic cotton and recycled polyester. Additionally, H&M has committed to becoming climate-positive and achieving 100% circular and renewable practices by 2030.
Today, H&M operates in over 70 countries with thousands of stores and a robust online presence. Its mission remains unchanged: to provide high-quality, affordable fashion for all. From everyday essentials to statement pieces, H&M continues to inspire confidence and creativity in its customers, making it a true global leader in fashion.