The transition from equestrian gear to high fashion began in the early 20th century under the leadership of Thierry's grandson, Émile-Maurice Hermès. He recognized the changing times and expanded the brand’s offerings to include leather goods, such as handbags and wallets. One of the most iconic creations during this period was the Birkin bag, named after actress Jane Birkin. Launched in 1984, the Birkin bag remains a symbol of luxury and exclusivity, with waitlists often spanning years.

A Commitment to Tradition and Innovation

While Hermès is deeply rooted in tradition, it has never shied away from innovation. The brand’s commitment to handcrafted excellence is evident in every product, from its signature silk scarves to its renowned leather goods. Each piece is meticulously crafted by skilled artisans, often requiring dozens of hours of labor. This dedication to quality has earned Hermès a reputation for creating items that are not only beautiful but also built to last.

Beyond Leather: Hermès' Diverse Portfolio

In addition to its leather goods, Hermès has successfully ventured into other areas of luxury. Its perfumes, such as the classic "Eau d'Orange Verte," and ready-to-wear collections, showcase the brand’s ability to blend tradition with contemporary style. Hermès has also expanded into home décor, offering everything from porcelain dinnerware to elegant furniture. Each product reflects the brand’s core values of elegance, quality, and attention to detail.

A Modern Icon with Timeless Appeal

Today, Hermès stands as a global symbol of luxury and sophistication. With flagship stores in major cities around the world, the brand continues to captivate discerning customers who value both heritage and modernity. Despite its growth, Hermès remains true to its roots, ensuring that every product upholds the high standards established by Thierry Hermès nearly two centuries ago.

Hermès is more than just a luxury brand – it is a legacy of artistry, creativity, and timeless elegance.