Orientdig Finds Spreadsheet
Since its inception in 1994, Supreme has become one of the most iconic streetwear brands in the world. Founded by James Jebbia in New York City, the brand started as a small skate shop in downtown Manhattan. Over the years, it has grown into a global phenomenon, known for its unique blend of skateboarding, hip-hop, and underground culture.
Supreme's journey began on Lafayette Street, where Jebbia opened the first store. Initially, the brand catered to the local skateboarding community, offering high-quality skateboards, apparel, and accessories. What set Supreme apart was its ability to connect with the youth culture of New York City. The brand quickly gained a reputation for its bold designs, limited releases, and collaborations with artists and other brands.
Supreme's influence extends far beyond fashion. The brand has become a cultural icon, often referenced in music, art, and pop culture. Renowned artists like Jeff Koons and Takashi Murakami have collaborated with Supreme, blurring the lines between streetwear and high art. Additionally, the brand has partnered with major companies like Nike, Louis Vuitton, and The North Face, creating some of the most sought-after products in the fashion industry.
One of Supreme's defining features is its strategy of limited product drops. Almost every Thursday during the season, new items are released in limited quantities, creating a sense of urgency and exclusivity. This approach has not only driven demand but also solidified Supreme's position as a luxury streetwear brand. Fans and collectors often camp outside stores or rush online to secure their favorite pieces.
For a closer look at some of Supreme's most popular products, check out this detailed product catalog.
In recent years, Supreme has expanded its reach internationally, opening stores in cities like London, Paris, Tokyo, and Los Angeles. Despite its growth, the brand has maintained its core identity, staying true to its roots in skate culture and urban fashion. Today, Supreme is more than just a clothing brand—it's a symbol of rebellion, creativity, and individuality.
As Supreme continues to evolve, its impact on fashion and culture remains undeniable. Whether through its iconic box logo or its innovative collaborations, Supreme has cemented its place in history as a pioneer of streetwear.