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Founded in 1925 by Adele and Edoardo Fendi in Rome, Fendi
Fendi's early success was built on its expertise in fur and leather goods. Adele Fendi was a visionary entrepreneur who transformed the brand into a household name. Her five daughters—Paola, Anna, Franca, Carla, and Alda—played a pivotal role in expanding the brand's offerings and international presence. In 1965, Fendi took a bold step by hiring Karl Lagerfeld as its creative director. Over the next five decades, Lagerfeld revolutionized the brand, introducing cutting-edge designs and redefining modern luxury. One of Fendi's most iconic creations is the Baguette bag, launched in 1997. This compact, stylish handbag quickly became a must-have accessory among fashion enthusiasts. The Baguette bag's versatility and unique design have cemented its place as a timeless classic. Fendi has continued to innovate, creating a wide range of products, including ready-to-wear collections, accessories, eyewear, fragrances, and home décor. In recent years, Fendi has embraced sustainability while maintaining its commitment to luxury. The brand has introduced eco-friendly materials and practices into its production processes, demonstrating that fashion and environmental responsibility can coexist. Fendi's dedication to innovation and quality ensures its continued relevance in the ever-evolving fashion industry. To explore a wide selection of Fendi's products, including their latest collections, visit this comprehensive product spreadsheet. This resource provides detailed information about Fendi's offerings, showcasing the brand's commitment to excellence. Fendi's journey from a small Roman workshop to a global fashion powerhouse is a testament to its enduring appeal and innovative spirit. With a rich history and a forward-looking vision, Fendi continues to inspire and captivate fashion lovers around the world.