Skechers, a globally recognized footwear brand, has established itself as a leader in the fashion and comfort shoe industry. Founded in 1992 by Robert Greenberg, the brand started as a distributor for Dr. Martens in the United States. However, Greenberg soon shifted focus to creating his own line of footwear, which led to the birth of Skechers. The name "Skechers" was inspired by the term "skedaddle," meaning to move quickly, reflecting the brand's ambition to innovate and grow rapidly.

From its humble beginnings in Manhattan Beach, California, Skechers quickly gained popularity for its unique designs and comfortable footwear. The brand's first major success came with the introduction of the "Chrome Dome" boot, which appealed to urban youth culture. Over the years, Skechers expanded its product line to include athletic shoes, casual sneakers, and performance footwear, catering to a wide range of customers.

Innovation and Global Expansion

Skechers’ commitment to innovation is evident in its use of advanced materials and technologies. The brand’s Memory Foam insoles, for example, have become iconic for providing unparalleled comfort. Additionally, Skechers has embraced sustainability by incorporating eco-friendly materials into its products, such as recycled polyester and vegan leather. This dedication to quality and sustainability has helped Skechers build a loyal customer base worldwide.

Globally, Skechers operates in over 170 countries, with a strong presence in North America, Europe, and Asia. The brand’s collaborations with celebrities and athletes, such as Demi Lovato and Tony Romo, have further cemented its reputation as a trendy and reliable footwear choice. Skechers continues to evolve, staying ahead of industry trends while maintaining its core values of comfort, style, and durability.

Discover Skechers Products

If you’re interested in exploring Skechers’ wide range of products, check out this electronic spreadsheet

Legacy and Future Goals